Since the first days of IN, our primary motivation was to have a space where students could collaborate and see their designs come to life. It’s been an overwhelming pleasure to watch how IN has grown from just an idea to a full-fledged retail store powered by student designs.
Our Home & Miniature Land is Jean-Louis’ passion project. When he quit his job in 2011 in search of something that nourished his soul, Brenninkmejier began to delve into the world of miniature models. Inspired by Miniatur Wunderland in Hamburg, Germany, he reached out to multiple model railway clubs around the GTA and Hamilton to get the wheels turning on his vision.
Henrique says he enjoys working at IN because of “the support from friends in school and colleagues at the IN store. They’re cheering for you. They want you to work towards being your best self.”
The Bewundering World of Bewilderbeests is a children’s picture book created by George Brown College School of Design Alumna, Bailey Fort. Inspired by the likes of Shel Silverstein and phonetic word play, Bailey describes her book as “a charming adventure that introduces us to a colourful cast of strange and silly creatures.”
Peace and Cotton has been a boutique manufacturing and printing solution company in Toronto circa 2008. Jeremy likes to keep the door open to local Toronto artists and of course George Brown College (which includes the IN Store & Studio and the Fashion Exchange). He says that he has a “soft spot” for helping independent artists.