Since the first days of IN, our primary motivation was to have a space where students could collaborate and see their designs come to life. It’s been an overwhelming pleasure to watch how IN has grown from just an idea to a full-fledged retail store powered by student designs.
Our Home & Miniature Land is Jean-Louis’ passion project. When he quit his job in 2011 in search of something that nourished his soul, Brenninkmejier began to delve into the world of miniature models. Inspired by Miniatur Wunderland in Hamburg, Germany, he reached out to multiple model railway clubs around the GTA and Hamilton to get the wheels turning on his vision.
Henrique says he enjoys working at IN because of “the support from friends in school and colleagues at the IN store. They’re cheering for you. They want you to work towards being your best self.”
The Bewundering World of Bewilderbeests is a children’s picture book created by George Brown College School of Design Alumna, Bailey Fort. Inspired by the likes of Shel Silverstein and phonetic word play, Bailey describes her book as “a charming adventure that introduces us to a colourful cast of strange and silly creatures.”
Amy’s friends were gushing one hot summer night about how much they loved their graphic design careers and Amy thought “maybe I should do that”. It made sense because many of Amy’s skills from the fashion world were easily transferable to Design. Amy rushed to submit her application into the George Brown College Graphic Design program and she started classes that fall.