Since the first days of IN, our primary motivation was to have a space where students could collaborate and see their designs come to life. It’s been an overwhelming pleasure to watch how IN has grown from just an idea to a full-fledged retail store powered by student designs.
Our Home & Miniature Land is Jean-Louis’ passion project. When he quit his job in 2011 in search of something that nourished his soul, Brenninkmejier began to delve into the world of miniature models. Inspired by Miniatur Wunderland in Hamburg, Germany, he reached out to multiple model railway clubs around the GTA and Hamilton to get the wheels turning on his vision.
Amy’s friends were gushing one hot summer night about how much they loved their graphic design careers and Amy thought “maybe I should do that”. It made sense because many of Amy’s skills from the fashion world were easily transferable to Design. Amy rushed to submit her application into the George Brown College Graphic Design program and she started classes that fall.
Peace and Cotton has been a boutique manufacturing and printing solution company in Toronto circa 2008. Jeremy likes to keep the door open to local Toronto artists and of course George Brown College (which includes the IN Store & Studio and the Fashion Exchange). He says that he has a “soft spot” for helping independent artists.
Katie Luke and Shirley Liang, IN’s dynamic duo have been working as a team this summer to carefully curate a new George Brown College (GBC) line that appeals to the creative mind. Set to launch this fall, the GBC line includes Notebooks, Water Bottles, Popsockets, Travel Bags, Lanyards, Notebook Covers and a GBC Dominos Game . This is their story and process.