PRIDE TORONTO 2018: Everything You Need To Know About The Brand
This year Pride Toronto partnered with Bruce Mau Design to create a whole new look and feel for Pride. I had the pleasure of discussing the inspiration and design process behind Pride 2018 with Michael Mavian, Associate Creative Director at Bruce Mau Design. To understand the choices behind the 2018 design, it’s important to know the story behind the rainbow flag and symbolism of the Pride movement.